Beats by Dre

BeatsHeadphoens

This was a super fun shoot with the uber talented Chicago photographer, Marcus Smith for Beats by Dr. Dre headphones.  We shot Australian rugby superstar, Matt Giteau at a gym near Notre Dame.  I knew going into prepping this project that this was going to be shot in black and white, therefore it was all about texture and sheen.  Shopping for athletic wear is often a challenge because everything is covered with logos, and even though in this digital age it’s an easy fix in Photoshop, you’ll be doing everyone a favor by finding items with minimal logos.  The surprising best place to find such sportswear is Kohl’s and Target.  You can hit the obvious choices like Sports Authority and Dick’s Sporting goods, but most things will contain some kind logo on them.  Fit is also a key element in sourcing athletic wear when you’re trying to capture motion.  In styling print you always have the crutch of pinning wherever the camera doesn’t see to get the perfect fit, but when trying to capture movement, you want the apparel to fit properly so that the movement of the fabric during the stills looks realistic, not pulled.  This means that you need to bracket sizes and buy multiples of each option.

This was part of a series Marcus did for Beats by Dre.  You can see more of this series on his website, here.