Here’s a new Sheetz commercial where I did the wardrobe styling. I was requested by the agency to duplicate two looks taken from an old Free People lookbook. This seemed simple at first glance. All I needed to do was to go into the 5 Free People locations across the city and look for these items, but of course, nothing is ever that easy. I quickly learned that the images were taken from a previous season and only a couple of the pieces were available in store. I also knew that you never want to be married to one look and not present other options in case the looks didn’t come alive on the talent as the agency originally hoped. This could be due to fit issues or the fact that sometimes, even trained actors, can’t make an outfit look convincing as if something they’d actually wear.
In the end the scavenger hunt was a success. I found a number of items that were near replicas of the original Free People tears in a number of sizes, and other options in case the client changed their minds once the saw it in person. This project is just another great example of making sure you shop for more than what was originally asked of you.
Loved, loved, loved, working on this advertisement for my favorite client for the back cover of Domino Magazine’s January issue. I worked on, as usual, the wardrobe, while Melissa Elias propped the image. The image was photographed by Jennifer Marx and art directed by LON senior art director, Melissa Brower.
My life is now complete! I have styled a SLIM JIM! This project was a little out of the norm for me, which made it extra fun to work on. I got to do things like make 8 cheese balls, turn a Slim Jim into a turkey, make delicious seasonal beverages, and make a votive out of some sticks, glue and plastic all thanks to a product we all love (at least in college), SOLO cups. The video came out really cute. It feels a bit Wes Anderson with hints of the Napoleon Dynamite rolling credits. A big thanks to director Morgan Anderson for having me on board and the agency Zocalo Group. Link to video below, which appeared on Instagram.
How do you make a tea bag not float for a photograph (I know you’re dying to know!)?? Pennies my friends. You un-sew the bag and add a couple chunks of change, resew, and voila! Perfectly tamed tea bags. When you’re a wardrobe and prop stylist, you gain all sorts of rather useless talents to the rest of the world, but super helpful if you live in the world of still photography.
Styling the wardrobe for a luxury brand like Mercedes means that you really need to focus on the palette, the quality of the fabrics, and the tailoring. All of these things make up what we see for being luxury. Like I do with every job, I like to think about where the buyer of the product goes clothing shopping. You can’t sneak in Target clothing on a Mercedes shoot even if the budget calls for it. The wardrobe had to match the feel of the car. In the end the talent complimented the car and told the story of the type of person that drives a Mercedes.
A big thank you to Found Productions from NYC for having me on board. If you would like to read more about the Mercedes shoot in Chicago, you can read it on Found Productions’ blog.
I was so honored to fly out to Fargo to style the expected #1 NFL draft pick, Carson Wentz for ESPN Magazine. Carson Wentz is a special athlete; he only played football his senior year of high school and is one of the few Division 2 draft picks. You can read more about this prodigy on ESPN’s website, HERE.
When working with pro athletes (or soon to be), it is important to find who they are signed with because the athlete can only appear in that brand. Nike was nice enough to send me a number of jerseys, pants, and shoes. I filled in the wholes at Eastbay, Sports Authority, and Sports Unlimited. Since Wentz is keeping his North Dakota State number in the NFL, I had the jerseys printed “11” locally. The badass matte black helmet was from Sports Unlimited (kind of like the Zappos for sports gear).
This shoot was such a blast! A BIG thank you to ESPN Magazine for having me on board!!!
This was a special project where Honeymaid casted a real family with an adopted son to be featured in their #ThisIsWholesome series. The agency wanted to keep things as authentic as possible, therefore I pulled the family’s own wardrobe from their closets. It’s always a joy to be part of a project where you’re not only part of a production, but you’re also creating keepsake for the lovely people involved. This family really made the crew feel like we were part of something special.
This was a super fun shoot with the uber talented Chicago photographer, Marcus Smith for Beats by Dr. Dre headphones. We shot Australian rugby superstar, Matt Giteau at a gym near Notre Dame. I knew going into prepping this project that this was going to be shot in black and white, therefore it was all about texture and sheen. Shopping for athletic wear is often a challenge because everything is covered with logos, and even though in this digital age it’s an easy fix in Photoshop, you’ll be doing everyone a favor by finding items with minimal logos. The surprising best place to find such sportswear is Kohl’s and Target. You can hit the obvious choices like Sports Authority and Dick’s Sporting goods, but most things will contain some kind logo on them. Fit is also a key element in sourcing athletic wear when you’re trying to capture motion. In styling print you always have the crutch of pinning wherever the camera doesn’t see to get the perfect fit, but when trying to capture movement, you want the apparel to fit properly so that the movement of the fabric during the stills looks realistic, not pulled. This means that you need to bracket sizes and buy multiples of each option.
This was part of a series Marcus did for Beats by Dre. You can see more of this series on his website, here.