Here’s a new Sheetz commercial where I did the wardrobe styling. I was requested by the agency to duplicate two looks taken from an old Free People lookbook. This seemed simple at first glance. All I needed to do was to go into the 5 Free People locations across the city and look for these items, but of course, nothing is ever that easy. I quickly learned that the images were taken from a previous season and only a couple of the pieces were available in store. I also knew that you never want to be married to one look and not present other options in case the looks didn’t come alive on the talent as the agency originally hoped. This could be due to fit issues or the fact that sometimes, even trained actors, can’t make an outfit look convincing as if something they’d actually wear.
In the end the scavenger hunt was a success. I found a number of items that were near replicas of the original Free People tears in a number of sizes, and other options in case the client changed their minds once the saw it in person. This project is just another great example of making sure you shop for more than what was originally asked of you.
Thank you MK Films for having me on board!