I had a lot of fun spending time with a family who lived/worked on a dairy farm in Ohio. I have a whole new appreciation of what it takes to be a dairy farmer. They truly are some of the hardest working individuals out there. Here are some images from the Borden campaign where I did the wardrobe styling. Photography by LA based photographer, Diana Zalucky.
Here’s a new Sheetz commercial where I did the wardrobe styling. I was requested by the agency to duplicate two looks taken from an old Free People lookbook. This seemed simple at first glance. All I needed to do was to go into the 5 Free People locations across the city and look for these items, but of course, nothing is ever that easy. I quickly learned that the images were taken from a previous season and only a couple of the pieces were available in store. I also knew that you never want to be married to one look and not present other options in case the looks didn’t come alive on the talent as the agency originally hoped. This could be due to fit issues or the fact that sometimes, even trained actors, can’t make an outfit look convincing as if something they’d actually wear.
In the end the scavenger hunt was a success. I found a number of items that were near replicas of the original Free People tears in a number of sizes, and other options in case the client changed their minds once the saw it in person. This project is just another great example of making sure you shop for more than what was originally asked of you.
Loved, loved, loved, working on this advertisement for my favorite client for the back cover of Domino Magazine’s January issue. I worked on, as usual, the wardrobe, while Melissa Elias propped the image. The image was photographed by Jennifer Marx and art directed by LON senior art director, Melissa Brower.
Styling the wardrobe for a luxury brand like Mercedes means that you really need to focus on the palette, the quality of the fabrics, and the tailoring. All of these things make up what we see for being luxury. Like I do with every job, I like to think about where the buyer of the product goes clothing shopping. You can’t sneak in Target clothing on a Mercedes shoot even if the budget calls for it. The wardrobe had to match the feel of the car. In the end the talent complimented the car and told the story of the type of person that drives a Mercedes.
A big thank you to Found Productions from NYC for having me on board. If you would like to read more about the Mercedes shoot in Chicago, you can read it on Found Productions’ blog.
I was so honored to fly out to Fargo to style the expected #1 NFL draft pick, Carson Wentz for ESPN Magazine. Carson Wentz is a special athlete; he only played football his senior year of high school and is one of the few Division 2 draft picks. You can read more about this prodigy on ESPN’s website, HERE.
When working with pro athletes (or soon to be), it is important to find who they are signed with because the athlete can only appear in that brand. Nike was nice enough to send me a number of jerseys, pants, and shoes. I filled in the wholes at Eastbay, Sports Authority, and Sports Unlimited. Since Wentz is keeping his North Dakota State number in the NFL, I had the jerseys printed “11” locally. The badass matte black helmet was from Sports Unlimited (kind of like the Zappos for sports gear).
This shoot was such a blast! A BIG thank you to ESPN Magazine for having me on board!!!
This was a special project where Honeymaid casted a real family with an adopted son to be featured in their #ThisIsWholesome series. The agency wanted to keep things as authentic as possible, therefore I pulled the family’s own wardrobe from their closets. It’s always a joy to be part of a project where you’re not only part of a production, but you’re also creating keepsake for the lovely people involved. This family really made the crew feel like we were part of something special.
This was a super fun shoot with the uber talented Chicago photographer, Marcus Smith for Beats by Dr. Dre headphones. We shot Australian rugby superstar, Matt Giteau at a gym near Notre Dame. I knew going into prepping this project that this was going to be shot in black and white, therefore it was all about texture and sheen. Shopping for athletic wear is often a challenge because everything is covered with logos, and even though in this digital age it’s an easy fix in Photoshop, you’ll be doing everyone a favor by finding items with minimal logos. The surprising best place to find such sportswear is Kohl’s and Target. You can hit the obvious choices like Sports Authority and Dick’s Sporting goods, but most things will contain some kind logo on them. Fit is also a key element in sourcing athletic wear when you’re trying to capture motion. In styling print you always have the crutch of pinning wherever the camera doesn’t see to get the perfect fit, but when trying to capture movement, you want the apparel to fit properly so that the movement of the fabric during the stills looks realistic, not pulled. This means that you need to bracket sizes and buy multiples of each option.
This was part of a series Marcus did for Beats by Dre. You can see more of this series on his website, here.
Here are two separate campaigns where I styled the wardrobe for Walgreens, photography taken by Kourtney Sellers. Kourtney is one of my favorite people to work for because her of work ethic and positive attitude. She sets the tone for her crew, which I really value.
The beautiful prop styling you see in the first three images was done by my fellow stylist friend, Rebekah Wiest. I do often get asked to do both the wardrobe and prop styling, but a project like this is much more involved then it appears. Filling in rooms to make them look “lived in” and dressing 30 people (there were more images with talent than shown here), requires two different stylists, and a couple of assistants and a hell of a lot of shopping. More often than not, projects are too large for one stylist to handing both wardrobe and props. It’s often best to have your stylist focusing on one task and making sure it’s absolutely perfect.
It is always so fun to collaborate with a creative mastermind like the photographer Taylor Castle. I love that this image was inspired from the 90’s one hit wonder, “What if God was one of us,” twenty years after the fact. Lucky for us, we know a DJ that looks a hell of a lot like Jesus and was totally game to be like one of us and pose in front of the TV for this angelic photograph. A big thanks to Chicago prop house, Propabilities for the sweet props, and retoucher Brian York for the making it so I didn’t have to create a set that looked like a sky, rather just a couple of fluffy clouds that Brian could manipulate in post. Great job, team.