Styling the wardrobe for a luxury brand like Mercedes means that you really need to focus on the palette, the quality of the fabrics, and the tailoring. All of these things make up what we see for being luxury. Like I do with every job, I like to think about where the buyer of the product goes clothing shopping. You can’t sneak in Target clothing on a Mercedes shoot even if the budget calls for it. The wardrobe had to match the feel of the car. In the end the talent complimented the car and told the story of the type of person that drives a Mercedes.
A big thank you to Found Productions from NYC for having me on board. If you would like to read more about the Mercedes shoot in Chicago, you can read it on Found Productions’ blog.
I love doing projects where you get to have a sense of humor with the props and wardrobe. Playing around with the imperfections rather than the perfections in the wardrobe can really set the mood for the characters, AND is so darn fun. For example; to exemplify the drabness of these insurance agents, it was important that their wardrobe didn’t fit perfectly, that the colors didn’t pop, ties were askew, and that wrinkles were present. The same went for the props. Angela Finney, the prop stylist, did an amazing job with this through the set design and propping. This was a dream job for me. I would like to send a huge THANK YOU to the amazing photographer, Ross Feighery for having me on board. Here’s a photo of our ace crew.
I had so much fun working with one of my old buds, photographer Colleen Durkin, and some of Chicago’s finest crew members; Jenna Baltes, Morgan Blaul, Angela Finney, Damien Thompson, Melanie Trombley and so many other familiar hardworking faces. This was a run and gun type of shoot where we didn’t even know if it was definitely going to happen until 24 hours before… I didn’t even get the sizes until two in the afternoon the day before the shoot. Luckily, along with my awesome assistant Theresa Poborsky, we were able to shop it out at stores like H&M, Urban Outfitters, Levis, Nordstrom Rack, Nordstrom, Macy’s, etc. As I’ve mentioned before, I always try to shop where I think the demographic that the ad is trying to portray would buy their clothes. Since this was a group shot, it was a matter of assembling the talent in a way that was cohesive, but to maintain a personality in each of it’s characters. The shoot actually became a stop motion short film that I still haven’t been able to get my hands on. This is a compilation of some of the stills in the meantime.
This may have been the easiest shoot I’ve ever styled thanks to this handsome chap. It’s a rarity when the first thing someone puts on fits them like a gem and ends up in the final image. All of Patrick Andrews (actor in photograph) clothes were provided by AllSaints Spitalfield new store on Michigan Avenue. Hair and make up was done by the talented Jenna Baltes (you should hire her). Lastly, a BIG thanks to the super duper photographer, Brian Kuhlmann for asking me to be part of his team. Make sure you go see Patrick in the two man show called Red at the Goodman Theater.