Here are two separate campaigns where I styled the wardrobe for Walgreens, photography taken by Kourtney Sellers. Kourtney is one of my favorite people to work for because her of work ethic and positive attitude. She sets the tone for her crew, which I really value.
The beautiful prop styling you see in the first three images was done by my fellow stylist friend, Rebekah Wiest. I do often get asked to do both the wardrobe and prop styling, but a project like this is much more involved then it appears. Filling in rooms to make them look “lived in” and dressing 30 people (there were more images with talent than shown here), requires two different stylists, and a couple of assistants and a hell of a lot of shopping. More often than not, projects are too large for one stylist to handing both wardrobe and props. It’s often best to have your stylist focusing on one task and making sure it’s absolutely perfect.
I love it when I randomly come across an image that I’ve styled. You can find this photo currently at you guessed it… WALGREENS! We did a little Christmas in July shoot last summer where we assembled a pile of snow, and more or less tortured these young brave souls in the summer heat by making them wear layers of wardrobe under down jackets, yet they still managed to look cute! That’s why these kiddies get paid the big bucks. You’ll see more of our images all year long for pretty much every holiday at your local Walgreens. We spent all of last August shooting/celebrating every holiday you can think of. It’s nice to finally see them in print!
Tip for shopping out of season… ordering online is your friend.
Just as the final leaves are falling off the trees, I’d like to share a new body of personal work where I wardrobe styled for the amazing Chicago kids’ photographer, Kourtney Sellers. This project stems from our love of autumn, and our love for working with kids. For me, wardrobe styling for kids offers the ultimate freedom to do whatever you want. I can’t put a raccoon hat on a 40 year old man, but it looks damn cute on a 4 year old. The skies the limit as far as where your creativity can go as long as you have kids that are game for anything. I styled this by working under a strict autumn color palette to make the shots look cohesive and seasonal, but then focused on finding select items of “flare” (Office Space reference) like bear pins, leaf halo, fur scarves, etc., to make each kid have their own personality.
Personal projects can often be a bit of a crap shoot as far as the success of getting images you can be proud of due to all the challenges you face when everyone is volunteering their time and working within a non existent budget. With that said, I couldn’t be more elated/proud of what we created. A huge thank you to Kourtney for not only taking amazing photos, but also doubling as a prop stylist (our stylist had strep and had to back out). Talk about having a vision and stopping at nothing until you see it into fruition, Kourtney really took the bull by the horns and made it well worth our time to the army of people it took create this. I also want to thank Amanda Gray Productions for bringing this amazing cast of characters together. And of course, a HUGE thanks to the kids, mom’s, prop builders, cake decorators, and digital tech Grant Hodgeon.
You can see the images larger on my website, HERE.
“Do the things you used to talk about doing but never did. Know when to let go and when to hold on tight. Stop rushing. Don’t be intimidated to say it like it is. Stop apologizing all the time. Learn to say no, so your yes has some oomph. Spend time with the friends that lift you up, and cut loose the ones who bring you down. Stop giving your power away. Be more concerned with being interested than being interesting. Be old enough to appreciate freedom, and young enough to truly enjoy it. Finally know who you are.” – Kristen Armstong